Flow of Interview!

Moving Company Owners Podcast

LETS DO THIS!

I'm delighted that you'll be joining me on The Moving Company Owners Podcast!

I have two key goals for this interview:

     1. Share your story
     2. Share valuable lessons & insights

  • The target audience are owners and executives of Moving and Storage companies
  • We'll do a quick 10-15 minute ‘pre-interview' before we start recording
  • This will be a video interview and we'll record for around 45 minutes
  • The interview has 5 segments but we'll adapt based on the conversation:
    • 1. Introduction: Share how you got started in the moving industry.
    • 2. About Your Company: What do you feel sets you apart from your competitors in your same market?
    • 3. Business Growth: Marketing/sales strategies that helped you grow
    • 4. Business Lessons: One or two big mistakes and lessons learned
    • 5. Lightning Round: 6 ‘quick fire' questions to close the interview
  • Scan the “Actions for You” boxes below so you're better prepared
  • Stories are boring without conflicts, struggles, or failures
  • Behind every mistake/challenge, there's a lesson worth learning/sharing
  • Our best interviews get listeners to press pause so they can make notes! So share lessons you wish you'd known in the early stages of your business
  • Audio quality is super-important so please follow these tips:
    • Use headphones or earbuds to reduce echo sound problems
    • Use a decent microphone, or wired headset mic, or your computer mic
    • Please DON'T use AirPods as your microphone. They're great for listening to music and making calls, but they're not great for recording podcasts
  • Video quality is also important (but not as important as the audio quality):
    • Lighting is critical, so sit facing a light source e.g. a window or lamp
    • Natural light is great or consider buying an LED light panel (< $100)
    • Position the webcam at an arm's distance and keep yourself in center

🎤 Interview Structure

1. Introduction

I record the episode introduction after we've done the interview. So when we start recording, I'll welcome you and ask you the following:

  • Differentiator: I'll ask you to tell our audience how your product is better or different to the alternatives available to your target customers.
  • Business Metrics: I'll ask you to give our audience a sense of the size of your business i.e. revenue, number of trucks, team size etc.

2. About Your Company

Tell the listeners what differentiates your company from the other 100 moving companies around you.

3. Business Growth

In this segment, we'll explore how you grew your business e.g.

  • How did you get to 1 or 100 trucks (whichever is most relevant)?
  • What marketing channels worked well and which ones failed miserably?
  • What lessons did you learn from these experiences?

4. Business Lessons

In this segment, we'll explore general business lessons e.g.

  • Did you bootstrap the business or raise funding?
  • What were the challenges you faced because of that decision?
  • How did you figure out your ideal target market?
  • How did you figure out what to charge for your services?
  • Examples of rejections you faced and how you overcame them etc.

5. 'Lightning' Round

We'll wrap up with the following 6 ‘quick-fire' questions:

  1. What's the best piece of business advice you ever received?
  2. What's one attribute or characteristic of a successful founder?
  3. What's your favorite personal productivity tool or habit?
  4. What's a new/crazy business idea you'd love to pursue if you had time?
  5. What's an interesting or fun fact about you most people don't know?
  6. What's one of your most important passions outside of work?

3. Good video and GREAT audio are essential

 Audio quality is super-important so please follow these tips:
  • Use headphones or earbuds to reduce echo sound problems
  • Use a good microphone, or wired headset mic, or your computer mic
  • Please DON'T use AirPods as your microphone. They're great for listening to music and making calls, but they're not great for recording podcasts

Video quality is also important (but not as important as the audio quality):

  • Lighting is critical so sit facing a light source e.g. a window or lamp
  • Position the webcam at an arms distance and keep yourself in center
  • Here's a video with some great tips on lighting which will be handy not just for this interview but all your Zoom meetings too. 🙂
  • You don't need to spend any money to have decent lighting, but if you want to invest in an LED light here are some great recommendations.